Girl Hub/Nike Foundation: Speechless
In northern Nigeria, women face marginalization due to socio-cultural and religious beliefs, inhibiting their dreams and voices. “Speechless,” an ad for Girl Hub owned by Nike Foundation, empowers the girl child, garnering international acclaim, yet the struggle persists, demanding sustained attention.
https://www.adruby.com/print-ads/girlhub-speechless-no-longer
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Hypo: For Whites Only
In 2015, April Reign’s #OscarSoWhite movement sparked a global dialogue on diversity. Nigeria’s Hypo bleach brand cleverly contributed by bleaching a 3D Oscar statue in an ad titled “For Whites Only,” earning acclaim, including a Bronze at the 2016 Loeries Awards.
https://www.luerzersarchive.com/work/?search=hypo
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Three Crowns Pillar of Support
Crafted by Noah’s Ark Creative, the ‘Pillar of Support’ campaign for Three Crowns Milk depicts maternal devotion. In a modern Nigerian family, the mom, backed by Cholesterol Free Three Crowns Milk, stands as the bedrock. Enriched with cultural motifs, the campaign underscores Three Crowns as the unwavering support for mothers.
https://www.adsoftheworld.com/campaigns/pillar-of-support
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Hypo: Mother’s Day
In this Mother’s Day ad series, we celebrate mothers’ resourcefulness in tackling food stains on their children’s white clothes. Hypo takes the spotlight, showcasing its unparalleled power to cover and remove food stains, restoring whites to a sparkling, pristine state regardless of whatever food stain it covers.
https://www.luerzersarchive.com/work/?search=noah%27s+ark
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Three Crowns: Work Out with Whatever
Three Crowns Milk Fitness Challenge 2.0 urged fans to overcome excuses and workout with whatever. The campaign gained momentum with 100,000 Facebook views, 16,000 likes, and 3,156 shares. It trended widely, amassing 10 million impressions on Twitter and Instagram. Participation surged by 48%, leading to expansion in Lagos, Uyo, and Ibadan.
https://www.adsoftheworld.com/campaigns/pillar-of-support
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Hacey Foundation: Stop CUT- FGM
In 2020, HACEY Health Initiative, supported by the UN Trust Fund, launched the Stop Cut project to combat Female Genital Mutilation (FGM) in Nigeria’s Southwest. Aligned with the International Day of Zero Tolerance for FGM, it mobilized youths, culminating in Nigeria’s National Policy and Plan of Action (2021-2025), advancing the fight against FGM.
https://www.adsoftheworld.com/campaigns/stop-fgm
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Airtel Smart recharge: Nigerians
Airtel SmartCharge revolutionizes call alerts, discouraging abrupt hang-ups by enticing “flashers” to please their recipients with extended conversation. The clever, lewd copy promotes a new era of uninterrupted communication, eliminating the need for quick call cuts and providing extra call credit.
https://www.adsoftheworld.com/campaigns/westerners
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Airtel Customer Service
In the bustling landscape of Nigeria, Airtel ensures seamless communication. The ‘Westerners, Northerners, Easterners, SmartRECHARGE, Smart…’ campaign, unveiled in December 2017, reflects Airtel’s commitment to keeping the diverse populace connected amid their vibrant and busy lifestyles.
https://www.adsoftheworld.com/campaigns/westerners
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Indomie: Pepper Dem Gang
The Indomie Instant Noodles “Chicken Peppersoup Flavour” print series celebrates the universal love for pepper, cutting across diverse cultures. Embracing the concept of camaraderie with shared interests, the series encapsulates the essence with the popular Nigerian millennial slang, “Pepper Dem Gang.”
https://www.adsoftheworld.com/campaigns/pepper-dem-yoruba-demons
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Hypo: Surprise
Hypo, Nigeria’s premier bleach, unveils the magic of dazzling whites in this campaign. Experience the surprise as your white clothes emerge brilliantly clean, showcasing the unmatched power of Hypo.
https://www.adsoftheworld.com/campaigns/pepper-dem-yoruba-demons
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Hypo: Pure Love Challenge
The Pure Love Challenge challenges societal norms by urging men to wash their lovers’ undergarments during Valentine’s, breaking taboos. Hypo continues to redefine norms, presenting a brand that questions conventions and celebrates equality in relationships.
https://www.adsoftheworld.com/campaigns/4g-blender
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Avon-World Mental Day: Jokes on You
AVON, Nigeria’s leading Health Management Organization, sparks self-reflection with the ‘World Mental Health Day’ campaign. Depicting the repercussions of mocking mental illnesses, it urges viewers to reassess biases and strive for improved attitudes, fostering a more empathetic society. Published in October 2023.
https://www.adsoftheworld.com/campaigns/world-mental-health-day-8ace067e-bbd8-4009-b480-1d93b02815a7
Airtel: Win Back – Young Luv Booty
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Airtel: Whatcha Doin
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Airtel: Whatcha Doin
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Airtel: Data Spirit
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Hypo: Singing Toilet
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Airtel: 444
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Mailtina: Flavor Song
Airtel: Hardcore Filtered Guys
Ever seen hooligans pimping themselves up with filters? Here’s one courtesy of Airtel.
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Maltina: Own the Flavour
Faced with a stagnant Malt beverage category and a wanning youth demography, Maltina is faced with the quest of turning up the flavour and it did
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Airtel Smartrecharge
When confronted with the challenge of making its Smartrecharge bundle a hit, Airtel called in a Praying Mother. Guess what she did?
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Three Crowns Milk: Work Out with Whatever
The usual excuse for not going to the gym died…the day Three Crowns Milk launched the “Work out With Whatever “campaign.
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Airtel: SmartTalk-Free Your Mind
Here’s how Airtel cured a legion of Nigerians of their “trust Issues”.
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Airtel 4G
3G is Great, 4G is better. Here is how we made a classic.
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Nokia: Iconic Duo
Best things in life come in pairs. And Nokia just proved it with Iconic Duo campaign.
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Hypo: Pure Love Challenge.
Would you wash your partners underwear in a show of love? Hypo thinks you should.
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Pay Attitude: What’s Your Number?
The only time when asking “what’s your number?” pays.
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Airtel TV: Amaka Must Go
Here’s how you make a trailer for a non-existing movie…and still make Box office numbers.
Airtel “Lost”
“Lost” depicts a man stranded on an island, mirroring the plight of Nigerian millennials without data. Winning Nigeria’s first TV gold at the 2017 Epica Awards, it garnered 31 million views, impressions, and watch time on social media, acquiring over 2 million new data subscribers in two months.
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Airtel Alex & Joe
“Moments” portrays the bond between two men on a bus journey from Eastern Nigeria to Lagos. Internet connectivity fosters their friendship and facilitates a heartwarming reunion. The campaign won the African Cristal Award in 2017.
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Airtel: Amin
The ad portrays a Nigerian mother’s heartfelt prayers for her son, made possible by ample airtime. With humor and authenticity, it celebrates maternal love. Recognized with the Grand Prix, Grand Cristal, and gold medal in 2018, it stands as a testament to impactful advertising.
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Maltina Flavor Quest
In a stagnant Malt beverage market, Maltina introduces Pineapple and Vanilla flavors targeting youth with the “OWN YOUR FLAVOUR” campaign. Brand ambassadors embark on a “Flavour Quest” in a TV commercial. PR efforts boost Maltina’s image, surpassing targets with a 36% increase in consumer acquisition and a 2.8% rise in brand score within 4 months, gaining national acceptance.