Airtel introduced it’s 4G LTE technology to a market marred by fluctuating 4G internet services. Bbut how does the network convince Nigerians that it’s 4G LTE is more reliable? Rainmaker, a Film commercial set in rsutic traditional Nigeria showcased a King whose appetite for festivities was always spoiled by rain. And so, he calls his trusted Rainmaker who disappointingly failed in dispelling the storm, underscoring the unreliable nature of other networks, albeit introducing Aitrel as a reliable choice. The film was a massive success, develing over 20% it’s target in 3 months.